A profound transformation is underway in the world of wealth, as women are poised to control more than half of the nation’s assets by 2030—a shift that is already reshaping the financial landscape. This landscape reflects evolving priorities, new opportunities, and unique challenges for women. By 2045, an estimated $85 trillion in wealth will be transferred through inheritance, with nearly 70% expected to be controlled by women. Women are not just inheritors—they are also creating significant wealth through their own careers and business ventures.
Several factors are accelerating this shift. Demographically, women tend to live longer than men, making them more likely to inherit and manage family wealth. Additionally, more women are rising to high-level corporate positions and founding successful businesses, further expanding their economic influence. Younger generations of women are far more financially engaged than previous ones and are eager to take control of their finances, challenging outdated stereotypes about women and money.
We understand that women’s approach to wealth management often differs from men’s in important ways. They tend to think more holistically about their wealth, especially in terms of legacy, caregiving, and supporting others. The myth that women are inherently more risk-averse continues to fade; it’s not about risk aversion, it’s about purpose. Women often seek education to make informed decisions, and their focus on risk is rooted in thoughtful planning rather than fear. We strive to create an environment where women feel comfortable expressing their goals and fears, as the shift toward female-directed wealth is also heartfelt. Many women—especially those who have come into wealth through the loss of a loved one, through being widowed or divorced, are not just managing assets; they are navigating life’s transitions, making empathy and partnership crucial qualities in an advisor.
We partner with women and our goal is to explain things clearly and work with them. We recognize that women who have built their wealth have different experiences and needs from those women who have inherited their wealth. We build relationships where trust and empowerment are key, since our clients don’t want generic financial plans. At the end of our initial process, we want the women we work with to feel confident in their decisions, which reflect their values